Amtrak
AMTRAK refreshing connections
This campaign highlights the journey between two destinations to promote the 12 Most Scenic Train Rides offered by Amtrak.
Instead of worrying only about where you need to go, sit back and appreciate the places that are in between.
Rebrand Campaign | Digital | Print | Social
The Website allows users to explore the options of the 12 scenic rides available to take a trip down the heart of America. Or they can just choose the location they're from and traveling to and hop on the ride that includes their destination.
A Mobile Application designed that translates the function of the website to allow users to explore and/or book a trip on one of the Scenic Train Rides on Amtrak.
Social Integration on Pinterest — for "Refreshing Connections".
Scrolling gimmick that catches attention of users who endlessly scroll on Pinterest. Demonstrates the idea that two locations merge to form a refreshing connection in the visual language of the print ads.
School – Savannah College of Art and Design
Art Director + Copywriter - Jocelyn Morera (Me) & Rushil Nadkarni
