Life Without Frigidaire
LIFE WITHOUT FRIGIDAIRE:
CELEBRATING 100 YEARS OF INVENTION
100 years ago Frigidaire invented the first self-contained electric refrigerator; sending a ripple of change through history and paving the way for many of the conveniences we enjoy every single day. To celebrate Frigidaire’s 100 year anniversary, we showed the world what life would be like had we not invented modern-day appliances.
Campaign | Social | Digital | Ideation | POP Shopping Experience | OOH
Landing Page
We created the 100 yr landing page. Visitors can scroll to learn about Frigidaire’s rich heritage, highlighting key inventions and innovative appliances through an interactive timeline.
Visit: https://www.frigidaire.com/100-Year-Anniversary/
Social Videos
Fun social videos showcasing the benefits of various Frigidaire appliances, these lived on Instagram and Facebook.
Social Media
Targeted (and retargeted) pre-roll videos, Facebook, Instagram, Pinterest, and digital ad placements.
Billboards
Placed in key consumer locations.
Agency – VMLY&R
Art Director - Jocelyn Morera (Me) & Josh Sun
Senior Copywriter - Sean Collander
Associate Creative Director - Michael Griffith & Andrew Mirakian
Creative Director - Hache Hernandez & Rodrigo Rothschild
Group Creative Director - Stephen Martin
Executive Creative Director - Derek Clark
