NICE AI Copilot

NICE (AI) COPILOT CAMPAIGN

The aim was to create imagery that was both exciting and approachable, while still clearly conveying the AI aspect without relying on traditional robotic or overly "futuristic" visuals that can often feel cold and intimidating. Instead, we focused on a more inviting and interesting aesthetic that blended a modern, forward-thinking look. The goal was to capture the essence of innovation in a way that felt fresh and engaging, but also familiar and accessible to the audience. After several rounds of compositing, we finalized a hero image that balanced excitement with approachability, which was then applied to various assets to ensure a cohesive and welcoming brand presence. Additionally, we created an eBook to support the brand, reinforcing the AI’s value in a way that felt intuitive and easy to connect with. The end result was a design that highlighted the AI’s potential while avoiding a cold, robotic feel, instead embracing a more inviting, future-forward aesthetic

Social | Digital | Ebook

Photoshop Compositing

I created a series of potential hero images for the client by utilizing compositing skills in Photoshop. This process involved experimenting with different elements, layouts, and visual styles to generate a variety of concepts for the client to choose from. It was a time-intensive exploration, but it paid off when we were able to zero in on the direction that best aligned with the project vision. Once we had agreed on the main image, I then placed it into Figma for further refinement and integration into the overall design. This iterative approach helped ensure that we achieved the perfect visual representation for the project.