Vuse Vapor Social

The objective of this social media project for Vuse Vapor was to create an engaging Instagram-focused account aimed at acquiring and engaging followers. This project required adhering to legal constraints related to nicotine products while aligning with the new tonality of the brand and developing a cohesive visual identity as the social media presence grew. Our approach involved crafting a series of static and motion posts that resonated with the target audience and conveyed the essence of Vuse Vapor. We focused on creating content that not only showcased the product but also emphasized lifestyle, community, and artestry aspects associated with vaping responsibly. We developed a cohesive visual identity for Vuse Vapor's social media, incorporating a modern and vibrant color palette, sleek typography, and high-quality imagery and videos. The design elements were carefully chosen to appeal to the target demographic and create a visually appealing and immersive experience for followers. The social media campaign for Vuse Vapor successfully acquired and engaged followers on Instagram, driving brand awareness and fostering a sense of community among vaping enthusiasts.