Gatorade MLB HH Month
GATORADE MLB HISPANIC HERITAGE MONTH
Sports drink brands often showcase an athlete's on-field heroics but rarely go deeper than that, for Hispanic Heritage Month, Gatorade decided to tell more insightful stories to celebrate their MLB players and where they come from. Gatorade featured Betances (NY Yankees), Peralta (Arizona Diamondbacks), Contreras (Chicago Cubs), Puig (LA Dodgers) and Rojas (Miami Marlins) for hispanic heritage month on their Instagram Stories. I helped art direct as well as translate the creative.
Social | Translation | Video Editing
Peralta (Arizona Diamondbacks)
Puig (LA Dodgers)
Contreras (Chicago Cubs)
Rojas (Miami Marlins)
Betances (NY Yankees)
Agency – VMLY&R
Art Director - Jocelyn Morera (Me)
Translator - Jocelyn Morera (Me)
Editor - Cavan James Faucett
Creative Director - Kyle Gracey
Executive Creative Director - Tony Snethen