Magic of Induction
THE MAGIC OF INDUCTION
Cooking on an induction cooktop is a magical experience but not that many people are aware of the benefits of induction. When you get to test all the amazing things induction can do, it wins you over. So we created a series of quirky experiments to catch people’s attention while also showing off all our product’s benefits. This are social videos that were 30, 5 and 7 seconds long that ran on facebook, instagram and pinterest.
Campaign | Social | Digital | Ideation
Induction boils faster than Electric. So we showed a noodle enjoying jacuzzi time. This video was nominated by YouTube as one of the best 6 second ads for 2018.
Induction heats faster because the heat travels directly to the cookware, not the cooktop. We showed this by cooking on top of a painting.
We showed how easy it is to clean a big spill on an induction cooktop…even when you’re cooking an emu egg.
Agency – VMLY&R
Art Director - Jocelyn Morera (Me) & Josh Sun
Copywriter - Amy Van Patten
Creative Director - Hache Hernandez & Rodrigo Rothschild
Group Creative Director - Stephen Martin
Executive Creative Director - Derek Clark
