Minwax limitless looks

Minwax introduced a new line of stain colors, giving anyone the opportunity to explore endless ways to make wood beautiful. We played toward our consumer’s tendencies in platforms that made wood staining feel inspirational, colorful and transformative.

360 Campaign | Print | Social | Landing Pages | Banners

Posters

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Flyers

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Page Sliders

Website
Minwax is one of the top best selling stains for wood in America. They recently changed the “look” of their original yellow can as well as added new stain colors to their collection. So they asked us to highlight their new label as well as the colors in the website. This project was all about using big text and clean imagery to align with the brand aesthetics. My main objective was to come up with a design to support the brand’s vision as well as bring it to the digital world in the best way possible (given the page constraints from the developers and the backend of the website).

Instagram Stories

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Facebook Posts

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Pinterest Static Pins

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Endcards

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Photography + Aesthetics
Created a visual style guide for the client, explaining reasonings for the way we treat photography, layouts, colors, typography and tonality in our messaging.

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